Concept to Completion

Just wrapped up this year’s Category Management Handbook!

The magazine issue is a data-driven book that showcases the yearly sales numbers of the different categories of products inside the petroleum retail industry.

This cover takes the product data and turns them into pie charts. We stuck to the idea that all the imagery must be round on the inside. It was created to highlight, in a slightly humorous fashion, all the categories of products inside the industry and magazine.

It was really a fun project, and who gets to say they were able to put a condom on a cover!?


Cover concepts:


CMH Cover 2015 16CMH Cover 2015 17
CMH Cover 2015 18CMH Cover 2015 15





Inside Pages
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